google analytics consultancy
Helping businesses turn digital data into a strategic advantage using Google Analytics and Google Tag Manager.
freelance google analytics support
If you're looking for freelance support with Google Analytics, I offer services that cover GA4 auditing, event mapping and setting up advanced tracking in Google Tag Manager. Whether you're a business in need of accurate data or a digital agency looking for white-label analytics expertise, I can integrate within your existing team.
I have a breadth of across many industries and technologies of all sizes, and troubleshooting tracking issues really is my bread and butter. My experience with Conversion Rate Optimisation means I focus on measuring what really matters to meet your business objectives.
GA4 setup
My bread and butter! My process consists of an audit, event mapping and activation using Google Tag Manager. I’ll then guide you through how to use this data in a handover, ensuring you’re getting full use out of the insight available to you.
analytics maintenance & support
Available on retainer contract, I ensure your analytics remain accurate, efficient, and aligned with your evolving business goals, preventing the need to retroactively ask, “How did that perform?”.
conversion rate optimisation
Available on a retainer contract, I can use your digital data to gain insight into where to optimise the online user journey, therefore increasing your conversion. I am proud to partner with Webtrends Optimize, the best tool (in my opinion!) for split testing.
ad-hoc services
GA4 sense check
Conduct a basic review of your GA4 setup. This includes checking the property settings, the tag implementation, cross-domain tracking and other settings to ensure the “foundation” of your property is set up correctly.
Google Tag Manager and troubleshooting
Having problems identifying a tracking issue? I am well versed in identifying and fixing tracking issues using Google Tag Manager, whether it’s working with iFrames or your revenue data has tanked, I can help fix the problem.
consent mode v2
A new requirement for working with Google products is to ensure you have correctly implemented consent management. I can work with you and your chosen cookie banner solution to ensure consent mode v2 is implemented correctly using Google Tag Manager.
I have experience working with a wide range of industries including; Telecommunications, Travel, Cinema, Beauty, Insurance, Tech, Finance, Charities and Public Service.
I have worked with many agencies to provide an extra helping-hand when resource has been tight.
available for direct support and agency white-labelling
need training?
I can help with that too! My 2 hour workshops are delivered based on role:
GA4 for marketers
GA4 for website optimisers
GA4 for e-commerce
GA4 for owners & executives
GA4 for tech
You can combine them to make a custom mastery track.